![]() Now, we’re introducing the next chapter with a new character who represents the part of us that struggles to relax and enjoy. Still, at-home beer sales increased as buyers focused on stocking their fridgesĭuring lockdowns. Says Ryan Anderson, director of marketing, Corona Beers Family, Constellation Brands: Two years ago, we launched the La Vida Ms Fina campaign to help people feel, laugh, and inspire them to find the good in life. Government lockdown the country in a move to slow the spread of the virus. PR headaches, production of Corona ground to a halt in April when the Mexican Sports - a segment that Corona has long supported. Its refreshed perspective with the world, with the comeback of professional Since then ‘La Vida Más Fina’ has progressed in subtle ways to address current consumer lifestyle discussions and shifts. The campaign started to take shape earlier this year but was delayed when unexpected cultural aspects came into the picture. Other personalities with their very own take on ‘La Vida Más Fina’ in anĪttempt to share a diverse range of viewpoints. Snoop Dog is the first of Corona's ‘Relaxed Mavericks.' Credit: Rick Kern/WireImage Snoop Dogg is about to back an imported beer. ![]() In the USA, the NBA stands for The National Basketball Association. ‘La Vida Más Fina’ is a highly integrated campaign on Corona’s social platforms, featuring a deeply committed Giphy library, digital support, PR, and commercial spots for 15 and 30-second television that will air during the NBA playoffs and final. Like Corona to inspire everyone to find more good in life, that’s ‘La Vida Más ![]() Perspective people would really need to know right now. So with anything happening in the world, that’s a Non-alcoholic malt beverage thats a great backyard, bar, or beach drink. In a match made in laid-back heaven, the musician and cannapreneur has partnered for the first time with Corona, the brand with. Crisp, balanced malt drink with natural flavors containing less than 0.5 ABV. ‘La Vida Más Fina’ (the Fine Life) is an. Corona Non-Alcoholic offers the crisp, refreshing, balanced flavor of original Corona Extra Beer but in a non-alcoholic brew containing less than 0.5 ABV, perfect for living La Vida Mas Fina. Said, “You can’t choose everything in life but you can always decide toįind the great in life. Constellation Brands has announced that it has launched its first campaign with rapper Snoop Dogg aimed at unifying the Corona family of brands. What is He doing exactly? Well, he’s part of the first few ads for a campaign called ‘La Vida Más Fina.’ This is a strategic campaign to unify all of Corona’s beer portfolio.Ībout everyone stuck in social media in a beach robe and trying to keep up with But this time around we see the much-loved 48-year-old rapper enjoying the good beach life with a Corona beer in hand. Simple white tees form the Corona Extra La Vida Mas Fina shirt Furthermore, I will do this backbone of a casual wardrobe, so it makes sense to invest in quality. ![]() He is literally boozing cool and high life. Snoop Dogg, 48-year-old stars on the commercial, not for the Coronavirus but for the brand of beer. ![]()
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